I really like this commercial because Ian is taken totally by surprise and has no idea what is going to happen. The appeal is that he is a real person not an actor so everyone can relate to how exciting this is for him.
This is a great commercial because everyone knows Morpheus and the take the blue pill/red pill scenario…in this case it is the key to the Kia K900 Luxury class vehicle.
I love that Frito-Lay appeals to the public to assist in the creation of ads for their Doritos Brand. They awarded a million dollars to the creator of this ad which shows that they are going outside of the regular channels to find raw talent that otherwise may not get recognized.