Grolsch Beer Ad found on bus stop in Toronto

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In the summer I found this ad with the tag “Choose Interesting”  and I really liked it because it works to promote the Grolsch beer brand while also sponsoring the tiff which is an international film festival in Toronto that brings a lot of American film stars to the city.  Advertising on the side of a bus shelter is not new media but it does show the effectiveness of traditional out of home media  The pedestrian traffic on Bay Street in Toronto where I found this ad is very high so this ad would get a lot of “eyeballs” which is one of the measurements that I learned about in school that I think is kind of humourous but true.

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