Lululemon IMC Project

This was a group project for Integrated Marketing Communications class.  The idea was to take an existing brand and promote a new product line within the brand.  This project introduced a men’s athletic line to the Lululemon brand.  The focus  to bring the brand to a young, professional, urban male target and away from the associateion with yoga and the feminine side of the brand.  This was reflected in a rugged, athletic and independent man who was ready to conquer all of his fitness goals and push himself to become “limitless” which was the big idea for the new athletic men’s wear line.

Here is a link to the powerpoint presentation:  IMC LULU-FINAL

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s